Sunday, August 5, 2007

Liggett Stashower Internship

Hi 370 Alums! It's been interesting to read what you are all up to this summer!

As for me, I've had the best summer internship experience working at Liggett Stashower, a full-service advertising and PR agency located in the Halle Building in downtown Cleveland. I'm a Program Management intern (they recently combined their advertising and PR departments since they are very closely related with their clients). I've been doing a little bit of PR related stuff (writing press releases, updating media lists, sending out media kits) and advertising stuff (target market media research for new business proposals and doing a lot of competitor research). LS has been a great place to work this summer and have learned a lot. We've taken a few field trips -- to a radio station, TV station, publisher, and printing press -- and gotten to eat lunch with a few members of upper management in our executive lunches.

There are 7 other interns there in addition to myself. It's nice to have other people there to eat lunch with or go to happy hour after work. We've also been blogging about our internship experience and about news and trends in the industry on our blog http://liggettintern.blogspot.com/. We recently got a mention for it in the New York Times and Chicago Tribune, which was very exciting for the agency and the interns -- the article is "When Whippersnappers and Geezers Collide."

It's been pretty cool working in Cleveland this summer too. I've living here for my whole life, but never really realized or appreciated some of the things there are to do. It's kind of made me rethink my career decisions for after college. There really are a lot of job opportunities in Cleveland, and in smaller cities like it. Plus, there are more opportunities to move up and be noticed like there might not be in cities like New York or Chicago.

Well, that's about it for me. Be sure to check out our blog and leave some comments if you want!
See you all in the fall!
Jessica Minarczyk

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